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What’s the ₹24 Filing Offer?
Service Overview: Jio Financial Services, via its JioFinance app, has partnered with TaxBuddy to offer a digital Income Tax Return (ITR) filing service starting from ₹24 for self-service, and ₹999 for expert-assisted filing.
Jio Finance Rs 24 Onwards ITR Filing Process
Key Features:
Includes a Tax Planner to estimate tax liabilities, compare old vs. new regimes, and optimize deductions like 80C, 80D, and HRA.
Enables users to track ITR status, refunds, and receive tax-related alerts within the app.
Eligibility & Scope
Applicable for:
Only ITR-1 (Sahaj) category — intended for salaried individuals or pensioners.
Annual income ≤ ₹5 lakh.
No capital gains, business income, foreign income, or complex financial situations.
Self-Service (₹24): For simple returns aligning with the above criteria.
Expert-Assisted (₹999): For cases needing professional support.
Why the Ultra-Low Price?
1. Loss-Leader Strategy:
The ₹24 pricing isn’t designed to generate profit—it’s a hook. Jio leverages this as a loss-leader to onboard users into its broader financial ecosystem.
2. Data Collection:
ITR filing collects sensitive, high-value data—income, investments, deductions, and more. Jio can use this to cross-sell products like mutual funds, loans, and insurance.
3. Disruption:
At ₹24, Jio undercuts other platforms (which typically start from ~₹49), potentially reshaping the tax-filing landscape.
Benefits vs. Risks
Benefits:
Extremely affordable—cheaper than any comparable platform.
Fully digital with guidance—ideal for simple, tech-savvy users.
Convenient—accessible via mobile app anytime, anywhere.
Quick & direct with status tracking and alerts.
Risks & Limitations:
Concern Details
Data Privacy Your ITR data may be used for cross-selling. The DPDP Act exists, but enforcement is still evolving.
Limited Scope Not suitable for taxpayers with diverse income sources or complicated returns.
Potential for Errors Automated systems lack nuanced judgment—risk of notices or penalties.
Is It Right for You?
Use the ₹24 Service if:
You are a salaried individual or pensioner with income up to ₹5 lakh.
You have a simple financial profile with a single Form 16.
You want the cheapest, no-fuss solution, and are comfortable sharing your data.
You have multiple income sources, capital gains, rentals, or foreign investments.
You prefer data privacy or need personalized tax guidance.
Bottom Line
Jio’s ₹24 ITR filing is a compelling, budget-friendly tool for eligible taxpayers with straightforward returns. It’s expertly designed for digital ease and affordability. But bear in mind that—yet to mature data protections and commercial incentives—it’s wise to weigh convenience versus privacy and accuracy.
Need help naigating the JioFinance app step-by-step or comparing with other platforms? Just ask—happy to assist!
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